FAQ

Asked often, answered plainly.

The Unveiled Standard

Who will be at my property?

Paul Mattson. I photograph, film and fly every Unveiled property myself. If that ever changes, you'll know the name of the person who shoots yours before the day.

Do you use AI?

Yes, in the edit, for masked staging and color work. It changes personal property and cosmetics only, never what's built into the house. Every staged image carries a label on the image, and the original is kept beside it.

Can staged images go into the MLS?

Canopy MLS allows staging of furniture and cosmetics when it's disclosed on the image and the unaltered original sits beside it. We're confirming with Canopy that our on-image label meets its rules. Until that's in writing, staged images appear on the property page and in marketing, not in the MLS photo set.

Are the drone flights legal?

Yes. Paul is an FAA Part 107 certified remote pilot. Much of South Charlotte sits under Charlotte Douglas's controlled airspace, so every flight is authorized before the shoot. If a location can't be flown legally, it isn't flown.

What happens to my originals and my privacy?

Every image we alter keeps its original, and you can have it on request. Your address, rooms and people appear only where you approve. We blur neighboring houses and plates, and we never show children.

How quickly will you reply?

Within one business day. Paul reads every inquiry himself.

Staging, editing & compliance

What will you not edit?

Anything that misrepresents the property: no structural changes, no removing permanent defects, no fabricated views. Sky and lawn adjustments stay within honest-representation bounds. If an edit would need an asterisk, we don't make it.

Whose brand is on the listing microsite?

Yours. The microsite leads with the agent and brokerage; Unveiled takes a small credit line at the bottom. Your compliance rules for advertising (brokerage name display, equal housing) are followed per your state's requirements.

Shoots & delivery

How fast is delivery?

Typically 48–72 hours from the shoot for Home Story. The Unveiled Layer is delivered within 3 business days of the visit. Rush turnaround is available as an add-on. Delivery for Estates and Venues is quoted based on size and complexity.

How should the property be prepared?

Homes, Estates, Stays and Venues each have a printable prep guide, linked in the footer. Use the guide with the scope and schedule in your written quote.

What if the weather turns?

Interiors shoot rain or shine. If the package includes exterior/twilight or drone work and conditions won't do the property justice, we split the shoot and return — no reschedule fee for weather.

Pricing & licensing

Why packages instead of per-photo pricing?

Because you're not buying photos — you're buying a listing that shows well, everywhere it appears. Outcome bundles keep the incentive on the result, and add-ons cover the edge cases.

Who owns the media?

The proposed agreement gives you a broad licence to market the agreed property using finished media. Unveiled retains copyright in its original work; portfolio and advertising permission is separately agreed in writing. Third-party restrictions and the signed service agreement govern.

What does 'founding catalog' mean?

The founding collaboration is available by written quote and offers 10% off one approved Stays or Venues base production package for an early client's first commission, with separately agreed portfolio permission. Positive testimonials are never required. Rates, exclusions and the optional photo-only Stays exchange are explained on the Founding collaboration page linked in the footer.

Do you offer brokerage or multi-listing rates?

Yes — preferred-partner terms for teams and boutique brokerages that want one consistent media standard across their listings. Ask on the booking form.

Tours, tech & the family

How do the 360° tours work?

We scan each key room and publish a hosted walkthrough you can embed in the MLS (where permitted), your site, and the listing microsite. Buyers explore on any device; iPad walkthrough mode is built for open houses.

What's a listing microsite?

A single-property website — gallery, story, tour, film, and a showing CTA — at its own link, ready to share the day media delivers. See the pre-listing preview at /listing/secretariat-lane.

What's the relationship to Intelligence Unleashed LLC?

Unveiled is part of Intelligence Unleashed LLC — the AI-native operating playbook behind the studio is the same one the parent runs across its portfolio. One founder, one standard, several brands.

Homes, Estates, Stays, Venues — which one am I?

Selling a home: Homes. Running a short-term rental: Stays. Listing at $1M+: Estates. Booking weddings or events: Venues. Genuinely unsure? The contact form's first question sorts it in one tap.

Still curious?

Ask us directly