The welcome home.
Stone in the sunlight. A warm invitation as evening arrives.
Daylight: original photograph · Evening: AI lighting study.
Property experience studio · South Charlotte, NC/SC
Show the home's full potential.
Photography, film, 360° tours and considered listing microsites. A complete property story, with clearly disclosed virtual staging where useful.
Ballantyne · Blakeney · Stonecrest · Waxhaw · Fort Mill
A property story · Waxhaw, North Carolina
Beyond the turrets,
a home for every season.
Stone and timber. Rooms for gathering. A garden that draws life outdoors. Explore Secretariat Lane through its photographs, narrative and floor plans.
Explore Secretariat LanePhotographed, filmed and produced by Paul Mattson · Unveiled
From daylight to evening
Light changes the story.
Explore two settings as the light changes. Drag each control, use the arrow keys, or choose Daylight or Evening.
The heart of the evening.
An everyday gathering place, seen in a different light.
Daylight: original photograph · Evening: AI lighting study.
Lighting studies pair an original photograph with an AI interpretation. They illustrate a possible mood; they are not two photographed conditions. Real daylight and twilight capture is planned separately.
Two transformations
Show what is. Then show what could be.
First, see how a furnished room can be recast for a new audience. Then see the dramatic leap from a virtually emptied room to a fully staged one. Every concept is labelled, disclosed and checked against the source architecture at 100%. Drag either divider.
01 · Furnished → restaged
A new point of view, without changing the room.
The original living room remains visible beside a warmer contemporary concept.
Virtually staged · Warm contemporaryOriginal furnished photograph02 · Empty → staged
From open floor to a room buyers can feel.
A virtually emptied great room makes the furnishing plan—and the scale—immediately legible.
Virtually staged · Quiet luxuryVirtually emptiedThe furnished photograph is the original capture; the empty view is a disclosed virtual clearing. Some images are virtually staged for illustration; staged images are labeled and originals are available on request.
The property experience
Step inside. See how it connects.
Explore original room photography and an illustrative dollhouse of Secretariat Lane. Photographic tours are included in Home Signature; illustrative 3D is scoped separately.
Look around the rooms.
27 captured views · Choose a room and look around
See how it connects.
Two floors · Illustrative geometry and furnishings
The room tour uses original photography. The dollhouse is an illustrative interpretation of the plans and photographs; heights, furnishings and geometry are approximate. Explore the complete property story →
Packages
A story shaped around the home
Choose a starting scope for the property, from a carefully edited stills collection to a fuller film and immersive experience.
The Unveiled Layer
Keep your photographer. Add the story.
from $595per property
Who it's for: listing agents who already have a photographer they like, and want what no local photographer sells: the editorial page, the room tour and the words.
- An editorial listing page built around your photographer's images, sequenced in walking-story order, not room inventory
- Up to 250 words of property narrative, written to this house and no other
- A photographic 360° tour of up to 10 connected scenes, from one visit of up to 60 minutes
- Up to 2 staged images, labeled on the image, each with its original beside it
- 6 months of page and tour hosting, and one revision round
Delivery within 3 business days of the visit
Note: your photographer keeps the credit for their photographs, and the page says so.
Discuss The Unveiled LayerHome Story
The rooms, the flow and a reason to look closer.
from $1,595per property
One home · up to 2,500 sq ft · one visit, up to 3 hours
- 30 finished photographs + 5 aerial stills, where permitted
- 60–90-second property film + one 15–30-second vertical cut
- 2D marketing floor plan; no certified area measurement
- Editorial listing page + up to 250 words of property copy
- 6 months of page and film hosting; one revision round
Delivery: typically 48–72 hours from the shoot
Discuss Home StoryBy written quote
Home Signature
One home · up to 3,500 sq ft · one visit, up to 5 hours
- 40 finished photographs + 6 aerial stills, where permitted
- 90–120-second film with aerial sequences + two vertical cuts
- Photographic 360° tour: up to 15 connected scenes
- 2D marketing floor plan + editorial listing page and copy
- 6 months of page, film and tour hosting; two revision rounds
Add-ons:Additional production, travel and hosting are confirmed by written quote
Each tier is a complete scope. Twilight, narration and staging are not included unless stated. Existing signed quotes remain unchanged.
Available by written quote · Production & hosting details · Stays & Venues founding collaboration
Process
From booking to delivery in four steps.
- 01
Book
Tell us the listing and pick a package. We confirm timing and send a quick pre-shoot checklist so the home is camera-ready.
- 02
Capture
Capture follows your written scope. The Unveiled Layer pairs your photographer's images with a photographic 360° tour from one visit. Home Story includes photography, film and aerials where permitted.
- 03
Edit & prepare
Your written scope sets the photographs, film, tour, copy and property page we prepare. Staged images are labeled and originals retained; illustrative 3D is scoped separately.
- 04
Deliver
Home Story typically delivers within 48–72 hours of the shoot. The Unveiled Layer delivers within 3 business days of the visit. Staged images remain outside the MLS photo set until written disclosure clearance.
Serving South Charlotte & the NC/SC corridor
- Ballantyne
- Blakeney
- Stonecrest
- Waxhaw
- Fort Mill
- Marvin
- Weddington
- Indian Land
- Tega Cay
- Pineville
- Matthews
- Rea Farms
Book a shoot
Tell us about the listing.
Send an inquiry with the property and your timing. We'll discuss availability and confirm your package in a written quote. No obligation.
Some images are virtually staged for illustration; staged images are labeled and originals are available on request.
Prefer email?paul@unveiledhomes.com
Send your inquiry from this page and it goes straight to Paul. Name and email are required. Prefer your own email app? You can prepare a draft instead.
Prefer email directly? paul@unveiledhomes.com. Or (704) 989-3732.